Aethos Natural LLP, a limited liability Partnership formed under the provisions of the Limited Liability Partnership Act, 2008 with its registered office at 224, AJC Bose Road, Krishna Building, 4th Floor, Suite 414, Kolkata 700017, West Bengal, hereinafter referred as “AETHOS NATURAL LLP”, “we”/”our”/”us”, is committed towards protecting your personal information including any personal data ("Personal Information") that it will collect from you in the course of your access to and use of its Website abc@xyz.com (”the Website”).
AETHOS NATURAL LLP Privacy Statement
We,
- respect your privacy and your choices, and your rights;
- make sure that privacy and security are embedded in everything we do;
- do not send you marketing communications unless you have asked us to;
- never offer or sell your data;
- are committed to keeping your data safe and secure;
- are committed to being open and transparent about how we use your data;
This Privacy Policy does not apply to any Personal Information is made publicly available.
This Privacy Policy contains -
- the notice informing:
- what type of Personal Information we shall require from you,
- how we shall use/process the Personal Information, and
- goods and services that we shall provide you on the basis of such Personal Information;
- methods through which we shall obtain your consent for collection and processing of your Personal Information.
- a request seeking your consent and approval for collection, recording, structuring, storage, adaptation, retrieval, use, combination, indexing, sharing, disclosure by transmission, dissemination, or otherwise making available, restriction, erasure, or destruction of your Personal Information;
- the process/information related to withdrawal of your consent, and the deletion or erasure of your Personal Information; and
- the rights available to you concerning your Personal Information under the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and the Digital Personal Data Protection Rules, 2025 (“DPDP Rules”).
This Privacy Policy forms an integral part of and shall be read in conjunction with the Terms of Use and other policies or disclaimers available on the Website.
A. NOTICE
This Privacy Policy serves as a notice to you as per the DPDP Act and Rules notifying you the type of Personal Information we require from you and for what purposes, how you may withdraw your consent, and the procedure for initiating a complaint with the Data Protection Board of India (Board).
B. REQUEST FOR CONSENT
AETHOS NATURAL LLP hereby seeks your explicit, specific, and informed consent to collect and process your Personal Information. By clicking the 'I Agree' or 'Continue' button on the Website, you grant your free, informed, unambiguous, and clear consent to us for collection, recording, structuring, storage, adaptation, retrieval, use, combination, indexing, sharing, disclosure by transmission, dissemination, or otherwise making available, restriction, erasure, or destruction of your Personal Information.
C. METHODS OF COLLECTION OF PERSONAL INFORMATION
- We collect Personal Information you voluntarily provide by filling in data fields on the Website, such as during registration or while placing an order. You may choose not to provide some information, but that may limit your ability to use all features of the Website.
- We automatically gather certain information when you visit the Website, such as your device information, your interaction with/use of Website content, details of your location, computer and connection details including, but not limited to, page views, traffic to and from the sites, referring URL, ad data, IP address, browsing history and web logs.
- We may also receive Personal Information from third-party sources such as sponsored social media platforms or third party applications where you voluntarily share information. This additional information helps us improve your use and experience of our Website. Please note we are not responsible for the privacy practices of third-party.
D. PERSONAL INFORMATION THAT AETHOS NATURAL LLP COLLECTS
When you access and use the Website, we collect/may collect and process the following information.
- your name, phone number, e-mail address, age, date of birth, and country;
- account details like username and password;
- information on your access to the Website, e.g. options you select to click on;
- device information like preferences, time zone, location, device's unique identifying number, operating system, device language, mobile network information, etc;
- certain anonymous data from sources such as server log files, cookies and pixel tags;
- any data and public records which are openly available on the Internet;
- names, addresses, and phone numbers of people to whom purchases or orders have been shipped, and IP addresses;
- product interest information and individual preferences; and
- information about your system, application software and peripherals for product support and other services related to the Website.
E. PURPOSE FOR WHICH THE PERSONAL INFORMATION IS COLLECTED
- Purchase, processing payment, order fulfilling, and delivery of product and communication in relation thereto.
- Improving the overall accessibility, usability and experience of the Website.
- Personalisation of your experience on the Website and recommendations.
- Identity verification and effective response to your requirements.
- For using our voice, image and camera features, when we use your input (voice, images, videos) to respond to your requests.
- Compliance with Legal obligations.
- Product notifications and alerts.
- Displaying ads for products and services relevant and/or of interest to you.
- Fraud prevention.
F. LEGAL BASIS FOR COLLECTING PERSONAL INFORMATION
- Performance of a Contract: collection and processing of information is necessary for fulfilling our contract with you, such as confirming order placed and payment received, delivering ordered products.
- Legitimate interest such as marketing our products, while ensuring that your privacy rights are protected.
- Compliance with legal obligations: e.g. retaining business records for fixed periods under law.
- Your Consent.
- Processing without Consent:
- to fulfil any legal obligation requiring disclosure of Personal Information to the Government; and
- to comply with any court order or any direction/order from any Government and law enforcement authority
G. RETENTION OF YOUR PERSONAL INFORMATION
We retain your Personal Information only for as long as is reasonably required or as necessary by applicable laws or so long as it is necessary for the specified purpose for which we have collected your Personal Information.
Once your Personal Information is no longer needed for the purposes outlined in this policy, or unless we are legally required to retain it for a longer period, we will delete or erase it from our systems. If we are unable to fully delete your information from our systems, we will take the necessary steps to secure it and prevent further use.
H. CONSENT OF THE CUSTOMER
By using the Website and providing your Personal Information, you consent to the collection, use and sharing of the Personal Information you disclose on the Website in accordance with this Privacy Policy. Please read this Privacy Policy carefully before proceeding to use the Website. If you do not agree with the provisions of this Privacy Policy, then please do not access the Website or provide the Personal Information.
I. HOW AETHOS NATURAL LLP SECURES YOUR PERSONAL INFORMATION
The security of your Personal Information is important to us. We do not collect credit card numbers, Aadhaar number, PAN or passport details or any other sensitive information that can be used in identity theft.
We take all reasonable steps to comply with the applicable laws to ensure that your Personal Information is stored in a secure environment protected from unauthorised access, modification, destruction or disclosure. We have robust security practices and standards in place to guard and protect your Personal Information against accidental or unlawful loss, destruction, or unauthorised access or disclosure. We use a secure server to store your Personal Information when you use or create an account on the Website and take appropriate security measures to protect your Personal Information in the following manner.
- Encryption of Personal Information.
- Controlling and monitoring access to the devices containing such Personal Information; detecting unauthorized access.
- Implementing measures for backing up Personal Information
While we take all steps to protect your Personal Information at all times, we cannot guarantee its absolute security and shall not be liable for any breach of security by a third party. We urge you to also take appropriate steps to protect your Personal Information against unauthorised access to your username and password for your account and to your computer or electronic device; cloned/fake websites, phishing attacks, etc.
If we believe your Personal Information has been misused, lost, or accessed without authorisation, we will inform you within ………. Hours,
- the nature, extent, timing and location of the breach;
- the potential consequences;
- the measures we have taken to neutralize or mitigate the risk;
- the steps you can take to reduce the risk; and
- the contact details of an authorised person who can respond to your queries.
You may contact our Grievance Officer to address the issue.
J. SHARING YOUR PERSONAL INFORMATION
We may share your Personal Information with the following parties for specific purposes.
- Affiliates and group companies for administrative purposes, to help detect and prevent identity theft, fraud, and other illegal activities, to correlate related accounts to prevent abuse.
- Employees, trusted vendors and agents to fulfil your orders and with other entities working on our behalf to complete your transaction.
- Service providers for protecting and securing our systems and provide essential services that require processing your data including for analysing user data for profiling.
- Professional advisors and law enforcement to meet our legal obligations or for our legitimate interests.
- Third parties in legal proceedings if they provide a court order or similar legal basis. We may also disclose your Personal Information if we believe in good faith and based on our legal obligations that it is necessary to prevent imminent harm or financial loss, or to report suspected illegal activity.
While we generally do not share your Personal Information with third parties, we may do so if –
- You request or authorize us to share your Personal Information;
- we are required to comply with applicable laws or respond to valid legal processes; or
- we need to ensure the security of the Website, including preventing or stopping attacks on our computer systems or networks.
K. YOUR RIGHTS
You have certain rights under the DPDP Act and Rules that allow you to control how your Personal Information is handled.
- Right to Access Personal Information we are processing about you. To protect the privacy and security of our users, we will take reasonable steps to verify your identity before granting you access to your Personal Information that is collected and maintained by us. You may also request details of the parties with whom we have shared your Personal Information.
- Right to remove Personal Information we have about you from our servers. We will comply with your request unless we have a valid legal reason or obligation to retain your information.
- Right to Rectification/Modification of Personal Information which cannot be modified/updated directly through our Website (e.g. edit profile feature).
- Right to Data Portability – you can request us to provide you/transmit to another the Personal Information in a commonly format. We shall inform you the status of your request after considering the feasibility of such transmission. For any question in this regard, please contact us at ……….@xyz.com.
- Right to object to the processing of your Personal Information in certain situations and to the use of your Personal Information for direct marketing.
- Right to restrict processing certain types of Personal Information.
- Right to withdraw consent. For this purpose, please send a communication to ……….@xyz.com.
- Right to opt-out of marketing messages.
- Right to object to cookies by setting your browser to delete or reject cookies.
- Right to nominate an individual who may exercise your rights regarding your Personal Information in the event of your death or incapacity.
- Right to raise grievance with respect to your Personal Information shared with us, by raising your concern with us Grievance Officer.
- Right to Complaint to Board if any of your grievances or complaints is not addressed by us within the time specified in this Privacy Policy.
L. USE OF COOKIES
We use Cookies to:
- store various information, including the number of times you access the Website/App, your registration details, and the number of times you view specific pages or products or items;
- manage and measure the performance of advertisements displayed on or delivered through the Website/App;
- compile data about site traffic and interactions to improve your future site experience and tools. We may also use trusted third-party services to track this information on our behalf.
We automatically receive and record information on our web server logs from your device and your Internet Protocol ("IP") address, for anonymous statistical purposes, Website administration, and to improve our business operations. We may also gather information from optional online surveys on the Website and third-party sites, which may include demographic details and user preferences. By continuing to use the Website, you agree to our use of cookies. If you do not agree, you can change your browser setting to delete or reject cookies. If you disable the necessary cookies some features of the Website may be unavailable or restricted.
M. LINKS TO OTHER SITES
Website may contain hyperlinks to third party websites over which we do not have any control. This Privacy Policy does not apply to the practices of such third-party websites or social media websites and we are not responsible for the privacy practices of such websites.
N. COMMUNICATIONS
We may occasionally send you information on products, services, special deals, and promotions and our press releases or newsletters. If you wish to be removed from this mailing list you can write to us at …………………..@xyz.com. However, emails from AETHOS NATURAL LLP for service related announcements and alerts may not be unsubscribed.
O. ADVERTISEMENTS ON THE WEBSITE
We may work with third-party advertising companies to display ads when you visit the Website. These companies may use information about your visits to the Website and other websites, but not your name, address, email address or telephone number, to provide advertisements for products that may interest you.
P. CUSTOMER COMMENTS AND CONTENT
If you post comments or content on the Website, then any information you choose to provide may be read, collected, or used by third parties. We cannot guarantee that third parties have not copied or will not use such information in any way.
Q. USE OF CHILDREN INFORMATION
- Use of our Website is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872.
- We do not knowingly collect any Personal Information from children under the age of eighteen (18) years.
- If we become aware that we have unintentionally received Personal Information from a visitor under the age of eighteen (18) years through the Website, we will promptly delete the information from our records.
R. COMPLIANCE WITH APPLICABLE LAWS
We endeavour to collect, store, process, use, disclose and treat the Personal Information of its users in compliance with the provisions of the DPDP Act and Rules, Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Consumer Protection (E-Commerce) Rules, 2020, and any other applicable laws as amended from time to time.
S. EXCEPTIONS TO DATA PROTECTION OBLIGATIONS
None of our obligations and none of your rights as a data principal apply in the following cases.
- when processing your Personal Information is necessary for enforcing a legal right or claim;
- when Personal Information is processed by courts, tribunals, or other regulatory or supervisory bodies in India for judicial, quasi-judicial, or regulatory functions;
- when processing is required for the prevention, detection, investigation, or prosecution of any crime in India;
- when your Personal Information (while you are located outside India) is processed by us in India under a contract with a person located outside India; and
- when processing is necessary for mergers, acquisitions, restructuring, or transfers involving AETHOS NATURAL LLP, as approved by a court or competent authority; and
T. THIRD-PARTY ANALYTICS
We utilise third-party analytics services to assess your usage of the Website, generate reports on site activity, collect demographic data, analyse performance, and gather additional information related to the Website. These third parties use cookies and other technologies to help with this analysis and may sometimes link the information they collect with other data from our systems or third-party sources. By using the Website, you consent to the processing of your information by these analytics providers in accordance with their methods and purposes.
U. AMENDMENTS TO THE POLICY
Our Privacy Policy is subject to change at any time without notice. Therefore we urge you to review this policy periodically. Access or use of the Website following the posting of revised Privacy Policy would constitute your acceptance of such revised Privacy Policy.
V. GRIEVANCE MECHANISM
For any queries related to this Privacy Policy, correction of any Personal Information provided by you or for making a complaint about breach of privacy, you may please contact the following officials of the Company:
Grievance Officer cum Data Protection Officer: ……………………………………..
Address: ……………………………………………..
email Address: grievance@xyz.com
Contact number: +91 ………………………….
AETHOS NATURAL LLO will take appropriate measures to address any grievance raised by you within …….. hours. In case your complaint or grievance is not resolved to your satisfaction by the Grievance Officer, you have the right to escalate the matter to the Board.